The collective trademarks– where innovation, quality, and trust come together:
The “CHYANGRA PASHMINA” trademark has been registered in several countries around the world to protect Nepalese cashmere products from counterfeiting and to ensure their authenticity. As of now, the trademark has been registered in over 50 countries, including major markets such as the European Union, USA, UK, Canada, Australia, Japan, China, India, Middle east nations, etc.
This international registration helps protect Nepalese pashmina in global markets and ensures that only products made from the authentic Chyangra goat in Nepal are labeled as “CHYANGRA PASHMINA.” It also supports the promotion of Nepalese craftsmanship and safeguards the integrity of the Cashmere industry worldwide
The SWADESHI Campaign by the Confederation of Nepalese Industries (CNI) encourages the consumption of Nepali-made products to boost local industries, reduce imports, and promote economic self-reliance. It aims to strengthen Nepal’s economy by supporting domestic businesses, creating jobs, and fostering sustainable growth.